Push Notifications are a “not-so-new” feature which allows you to notify your audience about new content that has been published on your website. It helps you reach your audience or people who have visited your site previously directly on their web browsers. Before now, the common way to notify your audience was the email newsletter. Content creators and brand owners had to worry about their newsletters being delivered in the spam folder or even mass deleted by the subscribers. And so, with the conversion rate for newsletters becoming lesser as the days roll by, more people have begun to embrace push notifications.
A lot of times, people stumble on your website via a Google query, and they leave your site and may never return. Even worse, 98% of visitors leave your site without taking any action. How then do you retain these people? Simple! A push notification would do just that.
Push notifications appear on the website when a first time visitor surfs the site. Whatever product the website is selling is then advertised to the visitor, and by just clicking allow, the visitor gets a notification of anything published on the web browser. No long sign up forms and no email clutter.
Why are push notifications important?
As mentioned above, email conversions are getting lower by the day. So, you need a system that helps you reach your readers exactly where they read (their web browsers). Push notifications allow you to reach your consumers when they are not online. With emails, you have to worry about your mails being directed to the spam folder, but that is not so here. They simply get to see it on their web browsers the moment it is opened.
Also, in the past, many people preferred to use email signup popup forms but any SEO expert would tell you that Google does not deal kindly with websites that use pop ups. In fact Google in its drive for mobile user friendliness, penalizes websites with pop ups. However, with push notifications, you win both ways. Your users are retained, conversion is increased and your SEO is not affected.
More brands have seen as high as a 25% increase in engagement, than their newsletters. This is because it is easier to click “allow” than to fill email signup forms.
Push Notifications are not just helpful for WordPress blogs, but also helpful for WooCommerce sites, etc. Ecommerce brands have been recorded to use Push Notification to remind shoppers of abandoned carts etc. Special offers are not left out. Push notifications help you communicate with the audience about special offers when you have them.
Push Notifications can also be used to directing users to your social media channels. Therefore leading to even more engagement on those platforms.
It helps you build trust with your audience through brand reinforcement. Constantly seeing new content from your brand which eventually turns out to be useful to your audience reinforces consumer trust. This is also true for instances when there is no engagement on the said notification. Visual cues alone can help the one time consumer who allowed the notifications to constantly take note of your products and services, and continuously patronize you by default.
There has never been a better time when you could reach out and engage users who aren’t currently on your site.
Here are a list of 5 Push Notification Plugins That Are Useful for WordPress blogs and websites, and also how you can implement them.
Currently, One Signal boasts of at least 90,000 installations. And, it is fast becoming the most popular plugin for push notifications. It also supports Chrome on desktop, and android devices; Safari; Opera; Firefox, and works on both http and https sites. It also allows you to set up a reminder so you can send to subscribers who haven’t visited for a while.
Hello Bar has 8000 active installations. This plugin is endorsed by Digital Marketer Neil Patel. It offers lead generation, email list growth and website visitor conversion. It is easy to integrate, and you will not encounter any problems integrating it on your site, as you can have it done in no time. As an icing on the cake, they also allow you to speak with a marketing expert in order for you to come up with the right copy for your headline.
With 6000 active downloads, they are another popular plugin for sending push notifications. It is the easiest plugin to use as you do not need to copy and paste any codes. It automatically adds them to your website when you click the install button. Also you can access the analytics on user engagement right there on your WordPress dashboard. You do not need to visit any other site.
Like other plugins, it also allows websites to send notifications to site surfers. It supports Chrome, Firefox and Safari. You can also send a notification when a post is being updated and allows you access your analytics on who engaged with the push notification, on your WordPress dashboard. It has about 500 active installations.
Push Monkey is compatible with Chrome 43 and above, Safari, Firefox 44, Windows, Android and MacOS. The plugin helps you to send push notifications to your readers mobile phones and desktops as soon as you publish. If they are not online at the time, they get the notification immediately they come online, even if the browser is not open. It can also be integrated with your Woo commerce site, and helps to remind visitors that they have abandoned carts (if they do). It currently has about 300 active installations.
Tips To Consider When Setting Up Your Push Notification Plugin
The following tips would help you retain your subscribers and reduce unsubscribe rates.
Consider your target demography: This should be obvious from studying your analytics. Understanding your audience ensures you know how to communicate with them, words to avoid, and words to embrace. A lot of times, this single failing is responsible for the low conversion rates of push notifications. Examine what demography your audience falls under and how best to communicate with them.
Use special offers to ensure brand loyalty: Brand loyalty stems from the feeling that your audience cannot do without you. One way to get this from your consumers is to provide special offers. If your brand always sends push notifications about content, or updates, the audience may get tired of it quickly. However, if you add a bit of special offers once in a while, you are sure to get enough engagement from your push notification
Don’t ignore time zones: This cannot be overemphasized. It is common for brands to operate in different time zones from their consumers. But it is not okay to disturb your subscribers with notifications by 5 am, because it is 12 pm at your own end. Study your customer’s time zones, that way, you know the best time to send out notifications. This way, your engagement is increased.
Reduce the number of push notifications sent per time: Reducing the number of notifications per time is the best way to ensure that your engagement is peaked. It is no use flooding subscribers with notifications if they are not going to click it!